Head & Shoulders shampoo SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words

Head & Shoulders shampoo SWOT Analysis - Essay Example This is making the brand to miss a large client base, which plays a major role in boosting the revenues of the company. In the rural areas, especially in India, most people lack of sufficient education in about the product. They are unaware of what the product is meant for and the company has not taken sufficient measures to introduce the brand to them. As such, the company is losing potential clients in the rural areas to competitors who have introduced the product in the rural areas. Furthermore, a large number of products are prevalent in the market, challenging clients on the best brands to choose (Rahman & Kazi, 2012). Due to this, the clients may end up missing the Head & Shoulder brand, which may address their needs effectively unlike the case of other brands. Opportunities: The major opportunities for Hair & Shoulders brand include the untapped rural market, growing income levels for the clients, huge domestic market in the entire country, massive export potential for the company, and considerable investment in clients towards consumer goods. In this case, the brand needs to focus its attention on the rural and domestic market, particularly because the income levels of consumers are rising at a rapid base. As such, the brand will attain a considerable market share in the economy, allowing it to boost its competitive advantage significantly. In addition, most countries around the world are introducing favourable FDI policies. In this case, the company is capable of investing its operations globally, allowing it to review the equity of its brand. Moreover, the brand focuses on individuals of all age groups, particularly middle-aged women. Here, the brand has managed to acquire a considerable market share, which has played a major role in r aising its revenue and profitability, allowing the company to become highly competitive in the global market (Rahman & Kazi, 2012). Threats: In terms of threats, the elimination of import